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Grupeer is proud to announce the partnership with a brand new loan originator money U Finance.

Grupeer is proud to announce the partnership having a brand new loan originator- Cash-U Finance. The main mission of Cash-U loans would be to help anybody, who may have starred in a hard situation that is financial. Mixing together brand new technology, latest styles in cyber-security and up to date device learning algorithms, Cash-U Finance brings easy to get at microloans to anybody across Russia.

Cash-U is a company that is relatively young it had been started in might 2017, but began operations in September 2018. The brand-name Cash-U maybe maybe maybe maybe not unintentionally is consonant utilizing the cashew pea nuts. When you look at the Russian language there is certainly an idiom nuts” that is“cracking which can be a synonym into the English idiom “like a bit of cake” and means one thing quite simple and fast. This name brand aims to inform the storyline of the way the loans of Cash-U are easy to get at in a period that is short of.

The founders’ goal would be to result in the unsecured loan market very technical and customer-friendly. They will have leveraged their experience with micro-financial companies from a single part and also the marketing that is online on one other part. This perfect blend permitted producing the high-tech customer home loan company- Cash-U Finance. Presently, 73 professionals that are highly skilled used in the organization.

In today’s economic system working individuals, every so often encounter the problem, if you have no money kept after the income by the end associated with the thirty days. In certain urgent circumstances perhaps not, every person can ask buddies to borrow funds. More over, in the event that individual has delayed re payment for almost any bill, the credit score gets spoilt and these customers are undesired by banking institutions. Therefore, right right right here the available pay day loans may be found in.

Business structure

The lifecycle associated with the loan is composed of 5 phases. At first, the client registers from the website and website link the payment answer to his / her account. The document is checked for authenticity at this stage. Next, could be the scoring procedure. The questionnaire that is short that will be needed by the regulator permits running all the way through Big Data information warehouses (around 30). About 10,000 parameters are analyzed within 20 moments and are also checking out the company’s scoring model. The fraud detector can be working during this period.

The 3rd to 5th phases are getting the amount of money into the client’s bank card, spending it straight right straight back and in unfavorable situation commercial collection agency. To make your debt collection procedure since efficient as you can, four collection stages are made according to the wide range of times of the missed payment. This type of tailored method of commercial collection agency makes Cash-U Finance a frontrunner in this industry- your debt collection price is greater than the industry average.

The proprietary scoring model of this business additionally enables making smart decisions with regards to lending money. This can be all feasible as a result of device learning algorithms, usage of big databases and alternate information sources. The scoring model’s approval price for brand new consumers is 20% and 70% for going back clients.


A very technical online marketing strategy enables attracting a good audience that is new. More over, customer commitment is impressive- more than 80percent of customers are using the loan over and over over over repeatedly. Presently, Cash-U Finance has 15,000 coming back consumers Another key to success is really a wide selection of services and products, this permits offering extra services and products to clients.

In Russia, there is certainly amazing need for payday advances, so it’s vital that you give attention to your target clients. Cash-U Finance is designed to provide clients between 25-55 yrs old having an income that is average of RUB (Eur280-430) and require the loan as a result of some unforeseen occasions. The typical clients appropriate now are either women or men, between 25-40 years old with greater education and residing in towns by having a populace above 15,000 individuals, working and an income as much as Eur570. The attention price is in line because of the legislation and rivals’ rates. The loan that is average Eur90 for first-time customers and merely over Eur130 for the coming back consumers. The present loan profile is around Eur750,000 and also the income for 2019 is much more than Eur4 million.


The people who own the organization have begun to get results when you look at the pay day loan market a very long time ago and also have witnessed industry minus the legislation. Recently great deal of modifications had been implemented and also the legislation got tough. Many players have remaining the marketplace as a result of that, but Cash-U Finance contrary got well informed into the environment that is regulated. Which means that the investors have actually just the right mentality to produce a product that is strong.

The investors genuinely believe that the regulation permits organizations that are micro-financial contend with old-fashioned banks and gives more advanced items as time goes on. Another aim associated with ongoing business is always to develop in other areas- in Asia. We wish that with assistance from funding Cash-U Finance will raise on Grupeer platform, these objectives are simpler to achieve! Welcome, Cash-U Finance!